Point Sigma simplifies measuring marketing impact in complex B2B and B2C sales cycles by analysing data from various channels and interactions. Our platform enables you to show each initiative's revenue contribution, shifting discussions from cost justification to strategic growth planning.
Optimise targeting
Our platform analyses cross-channel engagement data, revealing content preferences for diverse stakeholders. This empowers you to transform generic messaging into precision-targeted campaigns, tailoring content for maximum impact.
Unleash creativity
Point Sigma sparks creativity by analysing what works across channels, uncovering hidden gems in your content strategy. Move beyond guesswork to data-driven innovation, transforming creative blocks into inspired campaigns that resonate with your audience.
Achieve these in three simple steps:
See the full picture
Automatically surfaced graphs help you see how marketing efforts impact the entire customer journey and business performance.
Take strategic action
Craft hyper-personalized campaigns that accelerate growth, streamline your marketing processes, and maximize return on investment.
